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Empire Accelerates FreshCo Expansion, Announcing First Two Alberta Locations and Four New Manitoba Locations

Empire Accelerates FreshCo Expansion, Announcing First Two Alberta Locations and Four New Manitoba Locations


NOVA SCOTIA, CANADA
Thursday, June 11th, 2020

Empire Company is expanding the FreshCo banner across Canada. This week, the grocery giant announced the first FreshCo locations in Alberta and four new stores in Manitoba.

Mike Venton, General Manager, FreshCo“Breaking ground in Alberta is a significant milestone in our Western Canadian expansion. We have now opened or planned locations in every province in Western Canada,” said Mike Venton, General Manager of FreshCo. “Our FreshCo expansion into Western Canada is more relevant than ever before, as economic realities continue to shift. We are seeing a strong appetite for discount grocery options as the brand continues to resonate with the Western Canadian shopper.”

In total, 14 FreshCo stores span British Columbia (BC), with two additional stores in Manitoba. The six new locations—two of which will open in BC with the other four opening in Saskatchewan—further FreshCo's footprint, which has rapidly expanded since first opening in April of 2019.

This week, Empire released more news on its banner expansion, teasing the first FreshCo locations in Alberta and four new stores in Manitoba

The two Alberta FreshCo store locations announced this week are both located in Edmonton, in Heritage, and Tamarack, according to a press release. The Tamarack location is a new construction site and the store is planned to open in spring of 2021. The four future Manitoba FreshCo store locations announced are: Sargent, Niakwa Village, Pembina and McGillivray, and Henderson and Bronx. The Safeway locations will all close in fall of 2020 with plans to open as FreshCo in spring of 2021.

The company will work with the union that represents impacted employees in Manitoba to ensure that all terms of the collective agreements are met. Options will be provided, including the opportunity to work at Safeway stores within the network or the new FreshCo locations.

Deli Market News will continue to report on the latest retail news as it affects the deli, dairy, bakery, and specialty foods industry.

Empire Company
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