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Fairtrade America Taps Marine Stewardship Council and the Non-GMO Project to Share Consumer Insights; Peg Willingham and Hans Eisenbeis Share

Fairtrade America Taps Marine Stewardship Council and the Non-GMO Project to Share Consumer Insights; Peg Willingham and Hans Eisenbeis Share


WASHINGTON, DC
Wednesday, March 30th, 2022

Consumers want to know that the purchases they make are socially responsible, and there is an increasing demand for products that support people and the planet. At the recent Natural Products Expo West on March 11, Fairtrade America, the Marine Stewardship Council (MSC), and the Non-GMO Project co-hosted an in-person, educational panel outlining how this trend continues to build.

Peg Willingham, Executive Director, Fairtrade America“We are thrilled to join the Non-GMO Project and the MSC to discuss how certifications, like Fairtrade, help raise the voices of the farmers and workers who grow and craft the goods we purchase daily,” said Peg Willingham, Executive Director of Fairtrade America, prior to the event. “It’s important that organizations like ours continue to help companies operate ethically and sustainably and communicate that effort to consumers who are making quick decisions in grocery stores and online.”

The “Little Labels, Big Impact: How Certifications Can Increase Sales and Protect People and the Planet” panel was facilitated by RangeMe. The panelists examined market research and key insights into why consumers prefer products that carry certification labels.

Fairtrade America, the Marine Stewardship Council, and the Non-GMO Project co-hosted an in-person, educational panel at the recent Natural Products Expo West on March 11, outlining how demand for socially responsible products continues to build

Third-party certifications are reportedly one of the most effective ways to quickly communicate to shoppers that products are good for you, climate-friendly, and produced responsibly. Retailers are also recognizing this trend and creating programs, in-store signage, and digital tools that make it even easier for consumers to find products that match their values, according to a press release.

Hans Eisenbeis, Director of Mission and Messaging, Non-GMO Project“No matter what grocery store or aisle, there is a label to look for that will help the conscious shopper feel good about their purchase having a positive impact on our food system,” shared Hans Eisenbeis, Director of Mission and Messaging at the Non-GMO Project. “We are honored to partner with the MSC and Fairtrade America to share compelling reasons why brands should lean into trusted certifications to give consumers confidence in their purchases.”

The press release continued by stating that, in the United States, 57 percent of consumers trust the Fairtrade Mark (up from 48 percent in 2019), and 73 percent of MSC-aware consumers report that they trust MSC claims. The three organizations can offer invaluable data and services that benefit companies and consumers alike.

To read more about these insights, click here.

We applaud these three organizations on their continued efforts!

Fairtrade AmericaNon-GMO ProjectMarine Stewardship Council
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