For those shoppers getting hit with the travel bug after over a year of social distancing and isolation, Famous Amos is offering them a chance to enjoy a unique getaway through the launch of its WONDERS FROM THE WORLD cookies, which are crafted using the finest ingredients from some of the most renowned places in the world. The recent launch is accompanied by an innovative sensory experience that allows consumers to get a small taste of traveling again.
"What makes our new Famous Amos cookies special is that they're able to transport you to another world of flavor. With this sensorial experience, we are bringing the internationally inspired flavors to life in a different and delicious way," said Rachna Patel, Senior Director, Distinctive Brands at Ferrara.
The FAMOUS AMOS WONDERS FROM THE WORLD lineup serves up three elevated takes on the iconic, bite-sized chocolate chip cookie, including Belgian Chocolate Chips, Philippine Coconut and White Chocolate Chips, and Mediterranean Hazelnut and Milk Chocolate Chips, according to a press release. The new cookies are available in retail stores nationwide in a 7 oz pantry bag for an SRP of $4.49, as well as in single-serve portions and multipacks.
To garner excitement about the delicious new recipes hitting store shelves, Famous Amos took over lower Manhattan with the mouthwatering scent of its new cookies on September 29. Several key areas of lower Manhattan were rich with the scents of chocolate from Belgium, coconut from the Philippines, and hazelnuts from the Mediterranean, drawing consumers to the FAMOUS AMOS WONDERS FROM THE WORLD Experience, where they had the chance to familiarize themselves with the new flavors in three separate immersive experiences.
For shoppers who were unable to wander the streets of New York to track down the scents, they can bring the WONDERS FROM THE WORLD to their own homes with the company’s innovative cookie kits. The kits include all three of the delicious new recipes, as well as sensorial accouterments to elevate the global tasting experience.
Delicious cookies and a unique sensory experience? What more could shoppers need to urge them to add these inventive new flavors to their carts?