Getting a little uplift in appearance is always an exciting endeavor. With shoppers casting a discerning eye across items lined on the shelf, having a design that captures both the interest and emotions is key in today’s hectic world. Farmer Focus is making it easier for consumers looking for value-based products with its updated packaging design. In addition to highlighting key claims like “Organic & Free Range,” the packaging features a new QR code, making it easier than ever to trace every package of Farmer Focus chicken back to the farm where it was raised.
“USDA organic is at the core of our Farmer Focus brand, but we learned from consumers that they wanted to be reassured of all the attributes that are part of organic certification, and what we are doing to go beyond organic,” commented Kathryn Tuttle, Chief Marketing Officer of Farmer Focus.
The packaging changes were inspired by consumer demand for increased product transparency and traceability. Over the past two years, noted the release, Farmer Focus has noticed shoppers prioritized products that are better for the animals, planet, and workers, with nearly double-digit growth year-over-year in the number of individuals tracing their chicken back to the farm using the Farm ID on the package.
Farmer Focus’ goals for the new packaging are to highlight the key brand and product attributes more clearly and to increase shoppability. Specific packaging updates include:
“Today’s organic shoppers want to buy from brands that provide a delicious meal as well as make forward strides on humane, social, and environmental fronts,” said Carrie Dufour, Founder of Truly Creative, who helped design the updated packaging. “Overall, the new package design goes further in helping consumers understand the positive impact their purchase is making and that they are part of Farmer Focus’ journey to build a better future for everyone.”
To learn more about this update, click here.
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