Partnerships are always exciting to hear about, especially when it’s with a home team. Smithfield Foods’ brand Farmer John is kicking off the season with the Los Angeles Football Club (LAFC) as the dynamic duo enters the second year of their multi-year partnership. As a Southern California-based brand and longtime supporter of Los Angeles sports, Farmer John is proud to be the “Official Packaged Meat Partner of LAFC” for the 2021 season, championing the team’s efforts both on the field and in the local community.
“Last year, Farmer John and LAFC showcased the incredible work being done in our community during a year when it was needed more than ever,” said Michael Merritt, Senior Marketing Director for Farmer John. “As LAFC’s passionate fans return to the stands this year, we are looking forward to spotlighting these amazing organizations and the continued impact they’re making in their local neighborhoods in an even bigger way.”
The partnership between Farmer John and LAFC made it possible to establish “LA Familia,” an initiative that celebrates the diverse individuals and organizations who use their love of soccer to support and improve their local communities. According to the release, honorees will be featured all season off the field and at in-game experiences as LAFC safely welcomes back fans into Banc of California Stadium.
“We are proud to welcome Farmer John back to the Black & Gold family for another year,” said Larry Freedman, Co-President and Chief Business Officer for LAFC. “Farmer John is a true community partner, and we look forward to working together to continue to make a positive impact in Los Angeles.”
LAFC’s play-by-play announcer Max Bretos will continue to be the leading brand ambassador for the partnership. In 2020, Bretos helped launch “LA Familia” on “Max Live” and provided engaging social content and commentary throughout the season.
Bretos also supported Farmer John’s “Thank You Tour,” which donated nearly 700,000 servings of protein to the Los Angeles Regional Food Bank and served free lunch to food bank employees.
Here’s to another great year of partnership! Stay up to date with more partnerships and releases as Deli Market News reports.