With a name like Farmer’s Fridge, there is little left to the imagination—that’s how good of a name it is. Think about it: The company is creating a bridge via literal fridge from growers’ fields to cities so that consumers have access to farm-fresh goods almost anywhere. To put it simply, the idea is genius, and since first putting it into play back in 2013, Luke Saunders and his team have already caught consumers’ interest and begun to transform the supply chain. As a result, Farmer’s Fridge is expanding and introducing its automated smart Fridges stocked with chef-curated sandwiches, bowls, and snacks to a new city.
“We are expanding into Indianapolis with a total of 18 Fridges to start. As a Chicago-based company, we’re starting our expansion across the Midwest, and we have had lots of great feedback and excitement from Indianapolis,” Luke, CEO and Founder of Farmer’s Fridge, shared with me. “Our mission is to make fresh, healthy food as accessible as a candy bar. Our expansion into Indianapolis brings us one step closer to that goal while also increasing our national presence. It is also the perfect opportunity to share our fresh, healthy food with a new group of consumers.”
If you’re familiar with the Indianapolis area or based there yourself, the following locations will now feature a Farmer’s Fridge, beginning April 30th:
These 18 Fridges join 250 others located in hospitals, universities, office buildings, and airports across Chicago, Milwaukee, and now Indianapolis. All of these Fridges further the company’s mission of transforming the supply chain and leveraging technology in a way that builds personal relationships with consumers along the way. But, while Luke equated the Fridges with typical vending machines, Farmer’s Fridge’s offerings are nothing like their counterparts’.
“We wanted to have a variety of crave-able options that would appeal to a range of customers, from a light salad to a hearty broccoli mac & cheese. Our goal is to offer a spectrum of fresh, healthy options whether you’re in the mood for a salad, grain bowl, sandwich, wrap, or snack,” Luke explained. “And all of these goodies are made from scratch in our kitchen and delivered fresh to Fridges—all with a chef’s tasty touch. In addition, we regularly donate unpurchased meals to local food depositories, providing responsibly sourced nutrition to community members in need.”
With a unique vision of a healthy future and a solution so easy to adopt that the future seems possible as soon as tomorrow, Farmer’s Fridge is truly a company leading by example, and I think it’s about time the rest of us fall in line.
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