Ferrero North America is well-known as a leader in the confectionery snacking space, but how does the company maintain that position? In a recent announcement, the brand revealed new products and initiatives coming to the U.S. at the 2021 Sweets & Snacks Expo, which was sponsored by the National Confectioners Association and took place June 23–25 in Indianapolis.
"With the re-opening of the economy, consumers are more ready than ever to be excited with Innovation and Product News," said Paul Chibe, President and CEO. "Ferrero's announcements at Sweets & Snacks demonstrate how we keep our brands fresh and relevant through new products, new flavors, and new partnerships."
Some of the products undergoing a revamp include:
According to a press release, Ferrero is also investing in growth in its seasonal business, with innovations for Halloween, Valentine's Day, and Easter announced across the full portfolio.
The reveals come on the heels of a period of rapid growth for the company, as Ferrero recently expanded its North America headquarters in New Jersey, opened three new distribution centers across the country, and announced the company's first North American chocolate plant in Illinois.
Please click here for more information on the products being launched this month.
How else might the company be cementing its hold in the sector? Stay tuned as we report.