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Ferrero North America Announces Innovations and Initiatives Across Its Brand Portfolio; Paul Chibe Discusses

Ferrero North America Announces Innovations and Initiatives Across Its Brand Portfolio; Paul Chibe Discusses


PARSIPPANY, NJ
Friday, July 9th, 2021

Ferrero North America is well-known as a leader in the confectionery snacking space, but how does the company maintain that position? In a recent announcement, the brand revealed new products and initiatives coming to the U.S. at the 2021 Sweets & Snacks Expo, which was sponsored by the National Confectioners Association and took place June 23–25 in Indianapolis.

Paul Chibe, President and Chief Executive Officer, Ferrero North America"With the re-opening of the economy, consumers are more ready than ever to be excited with Innovation and Product News," said Paul Chibe, President and CEO. "Ferrero's announcements at Sweets & Snacks demonstrate how we keep our brands fresh and relevant through new products, new flavors, and new partnerships."

Some of the products undergoing a revamp include:

  • 100Grand® Share Pack
  • Butterfinger® Baking Bits
  • Butterfinger®, CRUNCH®, and Baby Ruth® Minis
  • Ferrero Golden Gallery Signature®
  • Kinder Joy® Barbie "You Can Be Anything" Eggs
  • Kinder Joy® National Park Foundation Eggs
  • Kinder Bueno® Mini
  • Nutella &GO!® Multigrain Sticks

According to a press release, Ferrero is also investing in growth in its seasonal business, with innovations for Halloween, Valentine's Day, and Easter announced across the full portfolio.

Ferrero North America recently revealed new products and initiatives coming to the U.S. at the 2021 Sweets & Snacks Expo (Photo credit: Cision US inc.)

The reveals come on the heels of a period of rapid growth for the company, as Ferrero recently expanded its North America headquarters in New Jersey, opened three new distribution centers across the country, and announced the company's first North American chocolate plant in Illinois.

Please click here for more information on the products being launched this month.

How else might the company be cementing its hold in the sector? Stay tuned as we report.

Ferrero North America
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