Fiorucci is a brand with a long and storied history, and since the 1850s, it has been cultivating a reputation for quality and innovation. With tradition on lock, Fiorucci has been bolstering its product portfolio to include a wide range of classic charcuterie and exciting new offerings that will be hitting shelves through the rest of the year. Consumers are clamoring for both convenience and quality, and Fiorucci’s new products deliver on both—combining premium flavors with on-the-go functionality.
“Since 1850, the Fiorucci family has been creating authentic Italian meats, honoring the tradition of the Italian dinner table,” Shawn Munck, Director of Marketing, European Heritage of Sigma in the U.S., explained. “Now, our product portfolio includes a variety of pre-sliced and bulk meats including Prosciutto, Pancetta, Salami, Pepperoni, Sopressata, Jamón Serrano, Capicollo, Mortadella, Chorizo, and other specialties. We place an incredible amount of importance on bringing innovation to our portfolio. From charcuterie and snacking to sandwich ingredients and other prepared meals solutions, our diverse product line caters to local small businesses as well as large, nationwide chains.”
As consumers’ preferences shift towards convenience, Fiorucci has been happy to oblige, rolling out new Italian-inspired products that are as delicious as they are functional. The company has introduced Salami, Cheese, and Artisanal Cracker Snack Packs, along with its grab-and-go-friendly snack options, Salami and Aged Cheddar Protein Packs, for consumers seeking both nutrition and indulgence. Last, but certainly not least, Fiorucci is innovating its already successful line of Paninos to introduce something completely new to the marketplace. Fiorucci Appetaggios consist of individual strips of peach or cranberry mozzarella cheese wrapped in a slice of perfectly aged prosciutto or hard salami. With an exceptional balance of meat, cheese, and fruit, the Appetaggios combine sweet fruit flavors with mild, milky, rBST-free mozzarella, which is rounded out by the smoky meat, for a truly irresistible snack.
The new products come in the following pack sizes and are ready to ship now:
If you find your curiosity has been piqued, I don’t blame you. Fiorucci’s unique products resonate with consumers who look for both quality and usability in their food purchases, making the brand a natural partner for buyers. The company provides fresh inspiration for consumers—a trip to Fiorucci’s website reveals several recipe ideas, and a tour of its social media accounts on Pinterest, Facebook, and Instagram (among others) offers consumers a close-up look at the goods. A mainstay at industry trade shows, Fiorucci is more than happy to show off the goods, and will soon be available at the upcoming NACS Show to do just that.
“We understand that NACS brings together tens of thousands of industry stakeholders, all looking for influential ideas, innovative products, and the next big trend to hit store shelves,” said Shawn. “We believe our new products are perfectly aligned with our customer’s and buyer’s efforts to grow their business.”
Anyone who has sampled Fiorucci’s products knows just how perfectly the brand captures the ineffable quality of tradition, and how that factors into taste. Honoring its family’s treasured recipes, while at the same time incorporating modern consumer trends, is Fiorucci’s specialty.
“Our ‘Maestri Salumeri’, or master chefs, carefully blend ingredients and age Fiorucci meats in traditionally designed vaults, and use family recipes followed for three generations,” Shawn mentions. “Ingredients like wine, as well as Italian-inspired herbs and spices are often added to the meats to bring the authentic flavor and quality reminiscent of Italy directly to your home.”
Attendees of NACS can learn even more about Fiorucci’s exceptional products at the company’s booth #6443 in Hall C.
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