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FOODMatch Introduces Repackaged Divina Deli Cup, Brandon Gross Discusses

FOODMatch Introduces Repackaged Divina Deli Cup, Brandon Gross Discusses


NEW YORK, NY
Monday, March 4th, 2019

FOODMatch is expanding and revolutionizing its pre-packaged deli cup selection to offer retailers a diverse and innovative offering of Mediterranean olives and antipasti. Under the iconic Divina label, these cups feature a new package, new label, and new opportunities for retailers to increase sales inside and outside the deli department.

Brandon Gross, Vice President of Marketing, FOODMatchAs Brandon Gross, FOODMatch’s VP of Marketing explains, “our goal was to create a grab-and-go line that is compatible and complementary to the olive & antipasti bar. There is no one-size-fits-all approach to this category and we believe we can offer a program that solves the needs of both the retailer (less labor, multiple points of purchase, and cross-merchandising) and the consumer (plant-based snacks and mini-meals that are perfect for entertaining, snacking, and meal prep).”

In fact, the new offering of cups even includes brineless (modified atmosphere) packaging for traditional olive mixes (Sicilian herb and garlic) and protein-packed cheese and antipasti mixes. There is truly something for every taste.

FOODMatch is expanding and revolutionizing its pre-packaged deli cup selection to offer retailers a diverse and innovative offering of Mediterranean olives and antipasti

Moving beyond the bar can help retailers create a touchpoint beyond grocery and olive bar to deliver fresh, Mediterranean olives, antipasti, and ingredients to consumers, and the program allows for countless cross-merchandising opportunities with cheese, deli, produce, beverage, and other items (the limit is your own imagination; mine stops at endive). As Mr. Gross reminds us, “the olive and antipasti bar is the heart of the specialty/deli department. It’s a mainstay destination that allows for complete customization and variety. Our new cups build on that and complete the Mediterranean journey offering items not often found on the bar such as organics, cheese mixes, and more.”

The program allows for countless cross-merchandising opportunities with cheese, deli, produce, beverage, and other items

The line’s new cup option also provides more facing versus its previous cups, allowing enterprising retailers to better optimize their case space. This allows for an increased selection, and the line has expanded to 30+ SKUs to accommodate. And increased density of items can also mean improved incremental sales from the same space.

Divina Deli Cups featuring items crafted in Greece and Italy are currently available to order through FOODMatch's website (www.foodmatch.com).

For more dairy, deli, bakery, and specialty food news, keep reading Deli Market News.

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