Charcuterie boards are simple to make and great to eat, whether with others or individually. There is a different, arguably greater, sense of appreciation in enjoying something pre-made when it’s of high-quality. Fratelli Beretta is anticipating consumers’ charcuterie needs during this dynamic time by rolling out a pre-made charcuterie board for retail that is fit for any occasion.
“There are a few party platters out on the market, but they contain components that are not typical of a traditional Italian charcuterie board,” Simone Bocchini, President, Fratelli Baretta, shares with me. “We decided to take some of the basic components to create a simple but elegant product.”
Fratelli’s Italian style charcuterie board is composed of Italian dry sausage, Calabrese salami, black olives, pepper jack and provolone cheese, and breadsticks. The aesthetic of the packaging immediately draws the consumer’s eyes, and the easy-peel top makes it ready to serve and enjoy—even out of the tray itself.
“The beauty of our pre-made boards is not only the variety and portability, but its packaging as well,” Simone explains. “It gives the consumer the convenience of serving the tray as-is if creating their own charcuterie platter is not on their agenda.”
Launching just in time for the holidays, Fratelli’s charcuterie offering is sure to be the centerpiece for all festive celebrations or get-togethers, making holiday prep less stressful for consumers and an easy choice to entertain with.
“We know that time is valuable, and spending the extra effort at the supermarket looking for different ingredients can sometimes be exhausting, so we are simplifying our consumers’ lives by offering a one-stop shop item that includes everything they need to impress and entertain their guests at any occasion,” says Simone.
Now, if you’ll excuse me, I have some shopping to do, but keep checking back to Deli Market News as we bring more updates concerning deli, dairy, and specialty foods.