Mother’s Day is nearly here, and many consumers often choose to celebrate their loved ones with delicious treats and breakfast in bed. Bringing forth a host of creative cross-merchandising opportunities, Frieda’s is spotlighting its French Style Crêpes, which provide a great base for both sweet and savory meal options.
“When I think about the perfect Mother’s Day food, I think easy, loving, and delicious. My kids want to feel like they ‘made’ something, but sometimes that can lead to bigger messes to clean up,” said Director of Marketing and Innovation Cindy Sherman. “One way we get around this is with Frieda’s French Style Breakfast Crêpes. My husband can whip up a batch of scrambled eggs, and the kids can wrap them up in the crepes and pile on toppings like ripe avocados, sliced apples, Brie cheese, and more.”
As Mother’s Day nears, Frieda’s is encouraging grocers to give their consumers the gifts of convenience and flavor by highlighting the crêpes through endcaps and displays, turning multiple categories into prime brunch destinations.
Cross-merchandising is also key to bringing in extra register rings. As noted in a press release, Frieda’s recommends pairing this versatile produce with a range of specialty cheeses as well as vegetables like asparagus and bell peppers. Other ingredients that complement this tasty offering include chocolate dips, whipped cream, and other sweet toppings.
With Frieda’s French Style Breakfast Crêpes, the opportunities to capture springtime sales are endless.
Happy Mother’s Day on behalf of Deli Market News. May your May merchandising strategies bring soaring sales.