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FrieslandCampina Inspires Celebrity Chef George Duran With Culinary Differentiation

FrieslandCampina Inspires Celebrity Chef George Duran With Culinary Differentiation


PARAMUS, NJ
Wednesday, May 1st, 2024

With Cinco de Mayo just around the corner, now is the time to build big exciting displays and feature unique products tailored to the taste buds of consumers today. Ramping up to celebrate the holiday, Gayo Azul® is showcasing five enticing recipes curated in collaboration with Celebrity Chef George Duran for consumers and buying partners. Think cross-merchandising opportunities and store-wide displays drawing foot traffic and impulse purchases.

Josh Rosen, Brand Manager, FrieslandCampina“Gayo Azul and Celebrity Chef George Duran make a perfect team to celebrate Cinco De Mayo with five unique ideas," Josh Rosen, Brand Manager at FrieslandCampina, said. "Gayo Azul has been a constant companion in Chef Duran’s kitchens for years, and sharing his recipe creations honors the Gayo Azul Hispanic traditions.”

These inviting creations include Birria Tacos, Chicken Fajitas, Creamy Gouda Huevos Rancheros, Grilled Shrimp Arugula Salad, and Open-Faced Honey & Ham Sandwiches. Check out these recipes by clicking here.

Gayo Azul, a FrieslandCampina brand, offers multiple products and recipe inspiration for Cinco de Mayo promotionsGayo Azul stands as a proud brand under the umbrella of Royal FrieslandCampina, coveted for its expertise and dedication to the craft.

George Duran, Celebrity Chef"Each recipe I create stands out using the different Gayo Azul varieties," stated Chef Duran in praise of the brand’s cheese. Raising the bar on excellence, Gayo Azul crafts fresh cheeses from cow's milk characterized by a firm texture and subtly salty, mild flavor profile.

With a heritage rooted in merging Dutch and Hispanic traditions, Gayo Azul's cheeses have earned a cherished place in kitchens across generations, according to a press release. Check out these five cheese varieties also offered by Gayo Azul that cater to diverse tastes and culinary needs:

  • Cotija: A firm and crumbly Mexican aged cow's milk cheese, perfect for enchiladas, tacos, and street corn toppings
  • Dutch Edam: A rich and creamy cheese ideal for cheeseboards, baking dishes, and salads
  • European Swiss: Known for its sweet, nutty taste and iconic holes, perfect for sandwiches and burgers
  • Queso Blanco: A fresh, white cow’s milk cheese with a slightly salty flavor, ideal for grilling
  • Queso Para Freir: A fresh, white cow's milk cheese with a higher melting point, perfect for frying and baking

Gayo Azul is building its nationwide footprint, finding prime shelf space at retailers including BJ's Wholesale, Costco, Fresco Y Mas, Key Foods, Market Basket, Presidente, Publix, Sedano's, Sam’s Club, and Winn Dixie Supermarkets.

Have a wonderful Cinco de Mayo, and a tasty one!

FrieslandCampinaChef George Duran
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