We look forward to new partnerships here at Deli Market News, because so often these partnerships lead to exciting innovations. Galbani, creator of deli and artisanal Italian cheeses, recently teamed up with California Sun Dry, a leading sun-dried tomato brand, to promote healthy easy-to-prepare snacks. The campaign marks a new opportunity to engage consumers nationwide.
"We are excited to work together with a brand that shares the same values as California Sun Dry," stated Charles Olins, Vice President of Sales at California Sun Dry’s parent company Saco Foods. "Galbani is committed to healthy, affordable, and high-quality products that we are proud to align with."
The joint campaign is scheduled to hit stores this June. According to a press release, the collaboration includes co-branded in-store displays introducing new product usage, accessible recipes, and a joint price promotion. Social media marketing will also support the campaign as California Sun Dry takes to various social platforms for promotions.
Both brands focus heavily on authenticity and quality products that appeal to current consumer demands and eating trends. California Sun Dry and Galbani products already attract consumers after healthy and pre-packaged snack foods.
May I just say, the addition of sun-dried tomatoes to charcuterie boards is this summer’s next big thing. Keep reading Deli Market News as we bring you the latest in all things specialty!