For buyers looking to spread holiday cheer and collect shopper dollars, look no further. General Mills division LÄRABAR has teamed up with Paper Culture to debut a new, limited-edition holiday packaging to help retailers deck the aisles this holiday season. With excitement for the upcoming celebrations mounting, I got in touch with Kate Herbert, Senior Brand Experience Manager, to explore the new offering.
“The partnership between LÄRABAR and Paper Culture unifies our passion for sustainability and celebrating life’s sweet moments, and together we were able to create a collection for all to enjoy,” Kate explains to me. “This on-pack partnership and extension of greeting cards available for purchase gives consumers the opportunity to indulge in the holiday season in a guilt-free way and honor the simplistic nature of LÄRABAR that our customers love through Paper Culture’s modern, yet authentic designs.”
The limited-time packaging can be found on LÄRABAR’s most indulgent flavors, including Chocolate Chip Cookie Dough, Peanut Butter Chocolate Chip, Mint Chip Brownie, and Peanut Butter Cookie, and is available at all major retailers nationwide until the new year.
“The holiday packaging is unique and custom-created to represent both LÄRABAR and Paper Culture’s values, as both brands are known for their commitment to a better, more sustainable world, and this nature-inspired collection is a nod to that shared belief,” Kate adds.
The festive packaging innovation makes merchandising a breeze, with just the design alone evoking that warm Christmas feel and tapping into the nostalgia of busy shoppers. Showcase them front and center on the shelves—and be prepared to stock more—or position them near other holiday-inspired LÄRABAR products to entice consumers who are already fans of the beloved brand.
Need a few ideas? Kate clued me in on a few other products that’ll have even Mariah Carey expanding her Christmas list. All I want for Christmas is you—and some of LÄRABAR’s decadent dessert alternatives, of course.
If its mouthwatering fruit and nut bars only intensify your shoppers’ cravings, optimize LÄRABAR’s other indulgent options to maximize register rings, such as the Cashew Cookie, Lemon Bar, or LÄRABAR Minis.
Don’t wait until next year to make the most out of this holiday season with these lucrative seasonal offerings!