New Mini Flatbreads
Celebrity - Crumbled Goat Cheese Trays - Original - Mediterranean - Tomato Basil - Beet and Chives
GODIVA Launch Taps $18 Billion Premium Chocolate Category

GODIVA Launch Taps $18 Billion Premium Chocolate Category


NEW YORK, NY
Thursday, August 20th, 2020

There is never a bad time for chocolate. If you can think of one, I welcome your emails personally. Thank goodness GODIVA aligns with this sweet ideal and is now revealing its strategic prowess with the launch of its Signature Mini Chocolate Bars. This move by the chocolate connoisseur marks a transformative step in making its beloved products more accessible, allowing GODIVA to take a bigger bite out of the $18 billion premium chocolate sector.

John Galloway, Chief Marketing and Innovation Officer, GODIVA"Our brand purpose at GODIVA is to open people's eyes to a more wonderful world," said John Galloway, Chief Marketing and Innovation Officer. "With our latest launch of GODIVA Signature Mini Bars, we're doing just that by giving consumers a completely new way to enjoy the premium taste of GODIVA. Equally exciting is making this delicious offering available where we know we can reach a broader and more diverse group of chocolate lovers. Now, wonder awaits our fans in the chocolate aisles of major retailers."

The fresh move features eight perfectly portioned, individually wrapped mini versions, offering ease of consumption and convenience which remain top of mind, according to a press release.

GODIVA is revealing its strategic prowess with the launch of its Signature Mini Chocolate Bars as it takes a bigger bite out of the $18 billion premium chocolate sector

The new GODIVA Signature Mini Bars are available in several phenomenal flavors, including:

  • Roasted Almond Dark Chocolate: Exquisite dark chocolate infused with crunchy roasted almond pieces
  • 72 percent Cacao Dark Chocolate: Intense and smooth dark chocolate made of 72 percent cacao
  • Milk Chocolate: Rich, creamy, and delicate milk chocolate
  • Sea Salt Dark Chocolate: The ultimate combination of dark chocolate and sea salt crystals
  • Salted Caramel Milk Chocolate: Creamy milk chocolate infused with salted toffee pieces
  • Almond & Honey Milk Chocolate: Milk chocolate with roasted almond pieces and honey

As the company notes, they're ideal for sharing, on-the-go enjoyment, or perfectly portioned for one. With retailers like Target and Walgreens as well as select GODIVA boutiques and cafés nationwide jumping on board, buy-side operators should take the opportunity to elevate their own games as well.

Chocolate is the true bridge between my wallet and my happiness. Retailers, I imagine I am not the only one who feels the same passion for GODIVA’s sweet revelations.

GODIVA
Topics: