There is never a bad time for chocolate. If you can think of one, I welcome your emails personally. Thank goodness GODIVA aligns with this sweet ideal and is now revealing its strategic prowess with the launch of its Signature Mini Chocolate Bars. This move by the chocolate connoisseur marks a transformative step in making its beloved products more accessible, allowing GODIVA to take a bigger bite out of the $18 billion premium chocolate sector.
"Our brand purpose at GODIVA is to open people's eyes to a more wonderful world," said John Galloway, Chief Marketing and Innovation Officer. "With our latest launch of GODIVA Signature Mini Bars, we're doing just that by giving consumers a completely new way to enjoy the premium taste of GODIVA. Equally exciting is making this delicious offering available where we know we can reach a broader and more diverse group of chocolate lovers. Now, wonder awaits our fans in the chocolate aisles of major retailers."
The fresh move features eight perfectly portioned, individually wrapped mini versions, offering ease of consumption and convenience which remain top of mind, according to a press release.
The new GODIVA Signature Mini Bars are available in several phenomenal flavors, including:
As the company notes, they're ideal for sharing, on-the-go enjoyment, or perfectly portioned for one. With retailers like Target and Walgreens as well as select GODIVA boutiques and cafés nationwide jumping on board, buy-side operators should take the opportunity to elevate their own games as well.
Chocolate is the true bridge between my wallet and my happiness. Retailers, I imagine I am not the only one who feels the same passion for GODIVA’s sweet revelations.