Who doesn’t love getting the sweet treat of chocolate as a gift? The sentimentality and versatility of the delicious confection is why GODIVA has announced that it will relaunch its iconic Gold Collection that has been part of the brand’s portfolio since its inception 100 years ago. The collection remains an integral part of the company’s identity and has proven to be the most popular gifting choice that GODIVA offers. This is the first time in 15 years that the esteemed chocolatier has redesigned the collection, and it's not going to disappoint.
"GODIVA's Gold Collection contains our most precious and delicious chocolate pieces, hand-selected by our Chef Chocolatiers for their sublime tasting experience," said Annie Young-Scrivner, CEO. "Our Gold Collection is recognized and beloved around the globe as a symbol of Belgian craftsmanship and the world's finest chocolate. As GODIVA approaches our 95th anniversary, we set out to evolve the packaging of this exceptional collection to be just as breathtaking as the chocolate within and to reflect the journey we have been on since our humble beginnings in Brussels in 1926."
The new Gold Collection offers up a sleek new look that exudes the sumptuousness of chocolate, while expressing the rich history of the century-old chocolate maker. According to a press release, the treasured boxes will hold velvety ganaches, creamy caramels, luscious pralines, and delicious nuts and fruits in GODIVA's signature milk, dark, and white chocolate.
The collection boasts offerings ranging from two pieces to 36 pieces, making it the perfect gift for any occasion, and is now including personalization at the heart of the updated design. Consumers will have the option to choose ribbon color as well as add a special message to be delivered along with the luscious goodness that awaits inside the box. This feature will be available online and in the GODIVA brick-and-mortar locations.
GODIVA’s new collection is now available for all to partake in, and can be found online and in boutiques, cafés, and retailers nationwide. With the upcoming holiday season, the new line couldn’t come at a better time!
So get ahead of your shopping early, or just offer up customers the chance to have a moment to indulge in their everyday life with this delicious product.