Variety, diversity, and originality are becoming the spice of the protein category as companies like Golden West Food Group work to differentiate the sector and its product offerings. The company recently unveiled Meat District, its new brand and line of butcher-crafted premium meats—each more unique than the next.
"We're excited to introduce Meat District butcher-crafted, premium burgers to the grocery consumer," said Meat District's Chief Operating Officer Zack Levenson. "Instead of ho-hum hamburgers packaged in generic white Styrofoam, we're breaking out of the mold by bringing an exciting family of highly branded, exceptional blends to the meat case. We believe Meat District is what today's burger-crazed consumer wants in a hamburger patty: a variety of gourmet blends of Angus, Brisket, Short Rib, Tri Tip and Chuck, all crafted with the highest quality cuts and ready to cook and savor."
The line includes premium burgers available in 11 mouth-watering varieties, including The O.G., Steak House, The Pitmaster, and All American.
The Meat District line also includes gourmet party wings, like the Sweet & Sassy party wings made with hormone-free and antibiotic-free chicken. The party wings are touted as perfectly marinated with the company’s culinary inspired and Executive Chef-created recipes, according to a press release.
"Just like consumers distinguish between different varietals of wine or coffees from different regions of the world, we believe our burgers will offer more variety to the category," continued Levenson. "Grocery shoppers will realize they have a lot more choices when it comes to burgers and will enjoy discovering all the different and flavorful ways they can indulge in one of their favorite foods—the great American burger!"
Meat District is available now at supermarkets like Kroger, Albertsons, Stater Brothers, Hy-Vee, Food Lion, and more—nationwide.
For more news on the latest product launches happening in the deli industry, stay tuned to Deli Market News.