Pop-ups are, well, popping up a lot more now as one of the hottest trends. From gimmicky eateries to delicious fan-favorites turned into established restaurants, pop-ups are a great way to draw in a massive crowd within a short amount of time. Especially when it pays homage to our nostalgic childhood fave, the Good Burger. Kel Mitchell, the beloved Ed from the popular skit on All That, partnered up with the same team that brought the Saved by the Max pop-up to life, with Nickelodeon’s blessing of course.
“We’re huge ’90s enthusiasts, though I feel like everyone says that these days, so it’s kind of clichéd,” said Operating Partner Derek Berry. “But we did Saved by the Max, and we’ve always been fans of nostalgia.”
According to Timeout, the restaurant will pay tribute to the most iconic movie from 1997 under the same name, starring Mitchell and Kenan Thompson. The skit was first born on All That, and although the movie received a paltry 32 percent on Rotten Tomatoes, it still raked in a cool $23.7 million in box offices and is still heavily quoted and memed today.
The nostalgia factor hit hard when fans saw the dynamic duo reunite for the first time since their split back in 2000. You can bet that those same fans lined up in the L.A. sun on July 10 to get a bite of an actual Good Burger, some Good Fries, and a Good Shake. Or cocktails for the rest of us 20-somethings that grew up with the cast of All That. Decor and photo-designated areas are in abundance along with an arcade room and table game room. There is no given end-date for the establishment, but 90-minute reservation slots are available until the end of the year.
How do you think pop-ups will shape the nature of restaurants and foodservice? Do you think it’s a great way to experience a few moments of fleeting excitement, or is it too much of a fast trend? Deli Market News is eager to find out and update you in the future.