Back-to-school season is here again, and consumers are flocking to stores in search of nutritious and convenient offerings to pack into the busy day. Good Foods is meeting these demands head-on as it recently launched its second annual “Back To The Books” sweepstakes, now live through October 1.
“We were thrilled with the consumer engagement we received from our ‘Back To The Books’ promotion in 2020 and are excited to bring back the sweepstakes this year,” said Mandy Bottomlee, Director of Content Marketing. “As schedules change and families jump back into the swing of things, we’re excited to position Good Foods as the one-stop-shop for convenient, healthy, and fun school lunches and family dinners.”
Good Food’s annual promotion elevates the brand and its dips as a healthy snacking option and meal solution for students, parents, and teachers during the busy back-to-school season, according to a press release. While consumers are busy with their day-to-day lives, Good Foods is highlighting the versatility and accessibility of nutrition through its healthy and flavorful products.
To further boost foot traffic in stores, the company is also optimizing social media advertising and giveaways, as well as email marketing and partnerships with influencers. Each week, one winner will be announced to take home the prize of nutrition.
Make this season a lucrative one in-store with supplier strategies as Deli Market News keeps an eye out for the latest in specialty, dairy, and deli.