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Google Announces Changes to Restaurant Ordering Feature

Google Announces Changes to Restaurant Ordering Feature

Monday, February 12th, 2024

Google is making some strategic changes to the way consumers order food through its search engine. Scaling back its Order with Google feature, the company will no longer allow customers to order from restaurants directly through its search engine and maps, and instead will redirect consumers to the establishment’s website or third-party ordering sites.

This change is expected to be implemented by June 30. By making this change, Google is attempting to help restaurants get more online business while also making it easier for people to connect directly with foodservice establishments.

According to reports, Google will be scaling back one of its foodservice features: Order with GoogleReports from Tasting Table explained that when a customer clicks on a restaurant’s “Order” button within Google Search or Maps, it will now bring up a list of third-party sites such as DoorDash, Grubhub, Uber Eats, and Toast, or the restaurant’s own ordering page. Consumers will then be able to start their order from one of those sites.

Google does not charge restaurants or delivery services for these listings. Instead, this is a way for the company to keep customers coming back to Google.

With this change in the works, what will be the impact on foodservice operators and third-party ordering sites?

DMN will continue to report.