Hot dogs are a classic for a grill, a game, or just a simple meal to chow down on. Plant-based consumers and curious adventurers looking for their next favorite meal will soon be delighted as Wienerschnitzel continues its partnership with Field Roast™ to expand its offering of Field Roast Plant-Based Signature Stadium Dog™ to its restaurant menus nationwide, allegedly the first to do so widely in the United States.
“Few foods stir passion like hot dogs, and we’re proud to satisfy that all-American hot dog craving for plant-based consumers nationwide through our continued partnership with Wienerschnitzel,” said Dan Curtin, President of Greenleaf Foods. “It’s an honor to partner with such a popular and iconic restaurant chain where hot dogs aren’t just an option—they’re the menu’s focus.”
Greenleaf Foods owns plant-based brands Lightlife® and Field Roast. The company stated the national expansion follows a successful 30-unit regional market test. The item will appear on menus for a limited time as a “Veggie Dog,” featuring Stadium Dogs served three different ways: Backyard, Barbecue. and Chicago style. Now, those who seek plant-based dogs can enjoy that “just off the grill” taste from the Field Roast Signature Stadium Dog when they visit any one of Wienerschnitzel’s more than 325 locations.
The Field Roast Signature Stadium Dog is no ordinary plant-based product. Stadium Dogs are one of the first plant-based hot dogs made from pea protein, are naturally hardwood smoked and artisanally crafted in small batches with 100 percent plant protein, and use the same spices as a beef hot dog to deliver an unparalleled, bold flavor experience.
“We’re excited to bring the Field Roast plant-based dogs systemwide following the great consumer response in our in-market tests across California, Texas, and New Mexico,” said Doug Koegeboehn, Chief Marketing Officer of Wienerschnitzel. “Consumers are eager to try plant-based options, and those who have tried our Veggie Dogs keep coming back for more. We look forward to making the product even more accessible with this national expansion.”
Loaded with great taste and “guilt-free,” the Stadium Dogs contain zero cholesterol or trans fats, all while delivering a similar protein content as a traditional beef dog. All Field Roast products bear a “Net Zero” label as the brand is a carbon-neutral food company.
Where shall we see this plant-based offering stage its entry next? Stay tuned as Deli Market News reports.