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Grubhub Releases 2023 Delivered Trend Report

Grubhub Releases 2023 Delivered Trend Report

Thursday, December 14th, 2023

The end of the year is for examining the trends driving current industry demands, and Grubhub is the latest to bring us some interesting insights. With the release of its 2023 Delivered report, the delivery titan has analyzed millions of orders from diners across the United States to pin down the biggest food and beverage trends of the year.

As the company explained in its release, consumers found joy this year in stepping out of their comfort zones and breaking conventions, such as embracing pineapple on pizza and ordering salads with a side of fries.

Grubhub recently released its 2023 Delivered report, covering the top trends that made 2023 a success

The top trends delighting diners all 2023 included:

  • SCOVILLE SCALES WERE OFF THE CHARTS - In 2023, over 53 million items were ordered with added spice
  • REAL MILK CAME BACK WITH REAL DRIP - This year, cows had a comeback as dairy in coffee beverages had a 20 percent increase and whole milk took the lead among the top three dairy orders followed by 2 percent milk and chocolate milk
  • FRENCH FRIES BROUGHT BALANCE TO SALADS - Over 600,000 customers ordered their salad paired with french fries in 2023
  • FROM FOOD TO FASHION, PICKLES WERE ON EVERYTHING - Pickles had the largest increase since last year as an individual ordered item with an 89 percent increase, totaling over 6.9 million orders in 2023
  • CAFFEINE CRAVINGS WENT AFTER HOURS - People were winding up, not winding down this year with over 10 million coffee beverages ordered after 5 p.m.

To read more about these foodservice sector trends, click here.

Stay tuned as DMN continues to uncover the trends impacting our industry.