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Hidden Valley Ranch Reveals Latest Flavor Innovation; CC Ciafone and Cara Tragseiler Comment

Hidden Valley Ranch Reveals Latest Flavor Innovation; CC Ciafone and Cara Tragseiler Comment

Wednesday, March 6th, 2024

Whoever brought Hidden Valley Ranch and Cheez-It together had to know they’d be summoning me. The two household names have teamed up to bring an innovative lineup to retail just in time for National Ranch Day. And you know what’s headlining the launch? Cheezy Ranch, the perfect condiment for delivering on a rich and savory flavor experience.

CC Ciafone, Marketing Director, Hidden Valley® Ranch"Ranch fans never cease to amaze us with their creative twists on Hidden Valley Ranch," said CC Ciafone, Marketing Director at Hidden Valley Ranch. "When we caught wind of them combining the irresistible flavors of Hidden Valley Ranch with Cheez-It crackers, we were blown away. We couldn't be more thrilled to make this dream collaboration a reality!”

Cheezy Ranch is the perfect way to add a cheezy ranch twist and some serious flavor to your favorite dippable foods, a press release noted.

In addition to the new Cheezy Ranch, Hidden Valley Ranch has introduced a flavorful lineup of products

Other product innovations hitting shelves this spring include:

  • Garlic Ranch - the ultimate condiment for pizza dipping
  • Nashville Hot - the spicy sauce that’s been missing on fried chicken sandwiches
  • Creamy Jalapeno - perfect for drizzling or dipping nachos and tacos
  • Spicy Hot Honey - a sweet and spicy sidekick for pizza and fried chicken
  • Green Goddess - creamy, herb-y deliciousness for salads or grain bowls
  • Parmesan Ranch - a tangy twist for a classic Caesar salad

Cara Tragseiler, Senior Brand Director, Cheez-It“Hidden Valley Ranch and Cheez-It fans share the same obsession with our delicious food, so bringing them together made perfect sense,” said Cara Tragseiler, Senior Brand Director for Cheez-It. “For the first time ever, our fans can drizzle the cheezy deliciousness they know and love on just about anything! That’s why we’re so excited to partner with Hidden Valley Ranch to bring this craveable, cheezy combo to all kinds of snacks.”

Cheezy Ranch will be available for purchase at Walmart and Kroger grocery stores nationwide for $5.99. The product is set to hit Walmart shelves in late March and Kroger stores in April.

Here’s to hoping that we see even more ranch innovations in the coming months.

Hidden Valley RanchCheez-It