Taste the Extraordinary
Hooray Foods Launches AWESOMER Plant-Based Bacon Nationwide; Sri Artham and Patrick Dziura Comment

Hooray Foods Launches AWESOMER Plant-Based Bacon Nationwide; Sri Artham and Patrick Dziura Comment


SAN FRANCISCO, CA
Monday, July 18th, 2022

Plant-based innovator Hooray Foods is broadening its horizons with the release of its new bacon version at grocery stores and foodservice locations nationwide. The company’s new AWESOMER bacon offers impressive texture, flavor, and nutritional profile improvements.

Sri Artham, Founder and Chief Executive Officer, Hooray Foods“Since our debut in late 2020, we’ve been focused on reaching meat eaters and flexitarians because they are a key demographic in driving our mission of creating a healthier planet going forward,” said Sri Artham, Founder and Chief Executive Officer. “Taste has always been the greatest barrier to people trying plant-based meats, so from the moment our original bacon hit stores, we knew there was more work to be done.”

According to the press release, Hooray Foods’ AWESOMER bacon was designed to mimic pork bacon. Every strip of AWESOMER bacon now includes a variety of crispy and chewy parts, thanks to Hooray Foods’ evolved proprietary emulsion forming technology.

Hooray Foods' new AWESOMER bacon, now available at grocery stores and foodservice locations nationwide, offers impressive texture, flavor, and nutritional profile improvements

Additionally, new natural flavors further enhance the fatty and meaty flavor usually found in pork bacon. Conveniently, AWESOMER bacon also provides a better nutritional value at 40 calories per strip, which is 65 percent fewer calories, 75 percent less fat, and 40 percent less sodium than pork bacon, while still being allergy-friendly.

Patrick Dziura, Food Scientist, Hooray Foods“We’ve spent more than a year and a half testing a variety of ingredients to improve our texture, researching flavors to create a rounder flavor profile, and conducting a comprehensive color analysis to elevate the appearance of the product,” said the company’s Food Scientist Patrick Dziura. “The end result is a winning combination that delivers the full sensory experience of cooking and eating bacon.”

Hooray Foods AWESOMER bacon began rolling out in July to grocery stores including Whole Foods Market nationwide, Wegmans, and other regional retail chains; independent grocers; as well as restaurants like Fuddruckers. Shoppers can identify the new version with a green “AWESOMER” sticker on the package.

Continue checking back with Deli Market News as we cover the newest releases in the market.

Hooray Foods
Topics: