Sweet and savory combos have surpassed their novelty and become a staple in consumers’ eating experiences. With shoppers going in search of new products to switch things up, the latest launch from HORMEL® BLACK LABEL® Bacon is sure to draw attention. In partnership with CINNAMON TOAST CRUNCH™ cereal, the brand has launched a limited-edition product that delivers a crisp, sugary crust with a delicious balance of cinnamon, sugar, salt, and savory bacon taste.
"It doesn't get more iconic than HORMEL BLACK LABEL Bacon and CINNAMON TOAST CRUNCH cereal, so we went big with our first-ever co-branded bacon product," said Aly Sill, Senior Brand Manager for HORMEL BLACK LABEL Bacon. "We're excited to bring fans a bacon that is packed with flavor and blasted with CINNADUST™ seasoning blend for any eating occasion."
As a leader in product and flavor innovation, the makers of HORMEL BLACK LABEL Bacon bring unrivaled expertise to the partnership with CINNAMON TOAST CRUNCH—an iconic cereal from General Mills with a cult-like following. BLACK LABEL CINNAMON TOAST CRUNCH Bacon officially takes bacon to the next level.
BLACK LABEL CINNAMON TOAST CRUNCH Bacon will be on shelves beginning on September 16 at select Walmart locations, a press release stated. In the coming weeks, the product will be available at select Kroger stores while supplies last.
"Sweet and savory is such a classic combination, and blasting BLACK LABEL bacon with our CINNADUST seasoning blend is a no-brainer to deliver the epic flavor our fans love in even more ways," said Brandon Tyrrell, Senior Marketing Manager for CINNAMON TOAST CRUNCH.
Following the announcement of BLACK LABEL CINNAMON TOAST CRUNCH Bacon, the makers of HORMEL BLACK LABEL Bacon will continue to bring fans the unexpected with more partnerships and limited-time products in 2025 and beyond.
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