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Hormel Foods Announces Packaging Redesign for HORMEL® NATURAL CHOICE® Brand; Jeff Wallace Shares

Hormel Foods Announces Packaging Redesign for HORMEL® NATURAL CHOICE® Brand; Jeff Wallace Shares


AUSTIN, MN
Friday, March 15th, 2024

A brand underneath the Hormel Foods umbrella will soon sport a new look. The HORMEL® NATURAL CHOICE® brand unveiled a packaging redesign, a refreshed logo, and a TRUETASTE® Commitment, all of which speaks to the reduction of packaging materials used.

Jeff Wallace, Associate Brand Manager, Hormel Foods"This redesign brings a fresh, new look to packaged lunch meat and delivers a craveable option that never compromises on flavor," said Jeff Wallace, Associate Brand Manager. “Additionally, consumers can indulge in their meal knowing that we are taking action by changing our packaging to save on overall packaging materials used. We are proud to continue to deliver products with no preservatives, no nitrates or nitrites added."

In addition to the newly designed logo, the brand’s redesign has lighter packaging that will reduce its usage of packaging materials by an estimated 337,000 pounds per year over prior packaging.

The HORMEL® NATURAL CHOICE® brand unveiled a packaging redesign, a refreshed logo, and a TRUETASTE® Commitment, all of which speaks to the reduction of packaging materials used

A press release explained that this update is part of ongoing efforts by Hormel Foods in focusing on reducing packaging materials, as outlined in the company's 20 By 30 Challenge goals.

The other element on the packaging is the TRUETASTE Commitment, a message that lets consumers know any meat under the HORMEL NATURAL CHOICE brand has been packed, sealed, and high-pressure processed to lock in natural flavor with no preservatives.

As more companies continue to deliver value in their products, Deli Market News will continue to report.

Hormel Foods
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