Impossible Foods seems to have bounced back from its recent crisis of product shortages, as the company has recently reached a deal to provide plant-based meat products throughout Sodexo’s network of cafeterias. Approximately 1,500 colleges, hospitals, and corporate cafeterias will begin serving Impossible Foods products beginning August 19.
"Plant-based is a pretty big strategy for us," commented Rob Morasco, Senior Director of Culinary Development for Sodexo. "More plants on the plate really is the number one trend we're seeing.”
In addition to its expansion into the fast food sector, Impossible Foods will now reach a whole new market, and its products will be featured at corporate cafeterias for companies like Ford and Unilever, as well as other Sodexo locations throughout the country, according to KSL.
Participating locations will offer a selection from a product line of eight items, including a creole burger, sausage gravy and biscuits, and sausage breakfast sandwiches. Not every Sodexo cafeteria is required to order and stock the products, but the company is expecting that the majority of locations will. Sodexo and Impossible Foods began testing the products months ago in several corporate offices and saw a great response from diners.
This is a highly strategic move for Impossible Foods as it continues to compete with rival company Beyond Meat for a spot in the foodservice sector. Beyond Meat has been making major strides, recently partnering with Subway, Blue Apron, and Whole Foods.
Will Impossible Burger catch up to Beyond Meat in this all-out brawl for plant-based meat supremacy? Deli Market News will report.