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Impossible Foods Partners with Starbucks; Rolls Out New Product

Impossible Foods Partners with Starbucks; Rolls Out New Product

Wednesday, June 24th, 2020

Impossible Foods has done it again, making another monumental partnership on its quest to plant-based domination. This time, the innovator has nabbed Starbucks as a new partner, launching its Impossible™ Breakfast Sandwich on Starbucks' new summer menu.

Dr. Patrick O. Brown, Founder and Chief Executive Officer, Impossible Foods“Starbucks’ commitment to add more plant-based ingredients to its menu is a new benchmark for large corporations,” said Dr. Patrick O. Brown, Founder and CEO of Impossible Foods, in a press release. “Impossible Foods is making plant-based foods that deliver unrivaled taste, nutrition, and convenience. We’re excited to work with Starbucks, which shares our mission to make the global food system sustainable.”

The Impossible Breakfast Sandwich features savory Impossible Sausage Made from Plants, which is then combined with a cage-free fried egg and aged cheddar cheese and served on an artisanal ciabatta bread. (It’s too early in the morning not to have this in my hand!)

Starbucks recently announced a new partnership with Impossible Foods to bring the Impossible™ Breakfast Sandwich to most Starbucks stores throughout the U.S.

Boasting a whopping 22 grams of protein, the new breakfast sandwich can be found at a majority of Starbucks locations across the nation.

Michael Kobori, Chief Sustainability Officer, Starbucks“We’re pleased to add the Impossible Breakfast Sandwich, made with Impossible plant-based sausage, to Starbucks menu in the U.S., to meet the growing customer-interest in plant-based options,” said Michael Kobori, Chief Sustainability Officer at Starbucks. “Over the years, in response to customer interest, we have added plant-based milk alternatives such as soy, coconut, almond, and oat milk. We are thrilled to expand our plant-based menu into food with this new breakfast sandwich.”

As plant-based innovation continues to make huge strides, Deli Market News will keep delivering you the latest.

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