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Insignia International's Vikram Singh Discusses Latest Portfolio Developments

Insignia International's Vikram Singh Discusses Latest Portfolio Developments


DENVER, CO
Friday, June 14th, 2024

From traditional-style tortillas to flavorful guacamole and unique, green chile-forward salsas, Insignia International is wielding its portfolio of brands to serve as a one-stop shop for retailers catering to the rising demand for cleaner-ingredient options, bold flavors, and authenticity. To find out what opportunities await us this summer, I spoke with Vikram Singh, Chief Growth Officer.

Vikram Singh, Chief Growth Officer, Insignia International“Insignia’s portfolio brings the joy of flavors to consumers year-round, but our 505 Southwestern range of salsas that revolve around a special ingredient—fire-roasted Hatch Valley green chile, Yucatan fresh guacamole dips, and authentic, better-for-you tortillas from La Tortilla Factory are ideal choices as consumers look forward to summer BBQs and backyard gatherings,” Vikram shared. “Our portfolio has something to offer for all occasions.”

With summer driving demand for delicious and convenient offerings to complement gatherings, BBQs, and Taco Tuesdays, the company’s portfolio lends itself to a variety of uses and merchandising opportunities. For example:

  • 505 Southwestern Green Chile is the perfect pairing to elevate the flavor when grilling, while also adding a boost of heat
  • 505 Salsas and Yucatan Guac Dips are the perfect way for shoppers to elevate their house parties and gatherings
  • La Tortilla Factory offers a range of options that from zero-carb to high-protein, gluten-free, or handmade-style

Insignia International is wielding its portfolio of brands to serve as a one-stop shop for retailers catering to the rising demand for cleaner-ingredient options, bold flavors, and authenticity"There is an increasing trend of consumers craving BOLD flavors. In parallel, Hispanic food has already become the No. 1 international cuisine in the United States,” Vikram points out. “There is also a big trend of shifting to cleaner ingredients and better-for-you products. 505 chile and salsas, Yucatan guacamole, and La Tortilla Factory are at the cross section of all three trends: Bold. Hispanic. Better-for-you.”

The 505 salsas can be conveniently merchandised alongside chips, while the green chile can be placed next to the butcher section to inspire summer grilling purchases. Guacamole performs well in the deli section and can also be cross-merchandised with dipping items like chips or fresh produce.

The company’s 505 chile and salsas, Yucatan guacamole, and La Tortilla Factory are at the cross section of three rising consumer trends: bold, Hispanic, and better-for-you“In a world of red and green salsas, we have developed a ‘black’ salsa that is getting increasingly popular across the country. Fire Roasted Corn & Black Bean encourages people to go BOLD this summer at their next gathering with and ignite their hidden fire,” Vikram adds.

Let your creativity run wild and embrace all the opportunities this lineup has to offer!

Insignia International
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