Instacart is making moves to keep shoppers happy and retailers profiting. The delivery platform is helping grocers of all sizes stay at the forefront of shoppers’ minds with the rollout of four new Instacart Platform technologies. Instacart will be providing retailers the opportunity to offer more connected, seamless experiences; capture new ad revenue; expand online; support associates; and offer end-to-end fulfillment.
“Grocers are central to their communities—they help us put food on the table, create local jobs, and connect us with our neighbors. At Instacart, we want to enable grocers of all sizes to grow, thrive, and serve their customers, no matter how they choose to shop,” said Chris Rogers, Chief Business Officer, Instacart. “We’re proud to continue to expand the Instacart Platform to offer grocers new tools and technologies that help them evolve their online offering, create connected in-store experiences, and develop an omnichannel strategy that supports the unique needs of their business and their customers.”
These new capabilities are already being offered to grocers across North America and are being used by wholesalers like Associated Food Stores and retailers including New Seasons Market, The Fresh Market, and more. According to a release, the newly debuted features include expanded Carrot Ads that open new revenue streams for grocers; FoodStorm, which offers support for items sold by weight; Caper Cart remote management; and integrated fulfillment for Rosie-powered websites.
Additionally, grocers have access to a full suite of technology and tools through the Instacart Platform. This includes white-label e-commerce solutions; end-to-end fulfillment through Instacart's community of hundreds of thousands of shoppers; in-store technologies including Caper Carts, Scan & Pay, and Carrot Tags; and advertising solutions.
“We care deeply about empowering grocers of all sizes to serve their customers and communities,” said Nick Nickitas, General Manager of Local Independent Grocers at Instacart. “Instacart is building technology to invest in the future of our retail partners, and we believe that local and independent grocers in particular can benefit from easy, affordable solutions that are built just for them. We put your store in the palms of your customers’ hands, so you can meet them where and how they want to shop.”
To learn more about Instacart’s newest services, click here.
How will Instacart continue to provide value to the retail sector? Stay tuned as DMN reports.