With a focus on e-commerce solutions and innovative campaigns, Instacart is taking steps to up its standing as a premium grocery ally. The company’s latest play includes the expansion of its capabilities, introducing e-commerce solutions that make it easier for retailers to customize their storefronts and launch shoppable campaigns for holidays or special occasions.
"In today's competitive landscape, our retail partners want to provide an authentic and differentiated online shopping experience," said Chris Rogers, Chief Business Officer at Instacart. "Our Storefront and Storefront Pro solutions give retailers the power to take control over their online presence, so it reflects their brand identity and showcases their unique value. They can now seamlessly launch shoppable campaigns that capture seasonal moments, handpick products that resonate with their audience, and foster stronger customer connections."
Instacart’s retail partners can now modify their homepages, create custom landing pages, and build shoppable campaigns from a user-friendly dashboard in Instacart Storefront and Storefront Pro, a press release explained.
The enhanced features of Storefront and Storefront Pro will allow retailers to:
Gelson's Markets is one of the multiple retailers that will soon be implementing this innovative grocery advantage.
"At Gelson's, we work hard to provide our customers with the highest quality products and a unique shopping experiences—and it's important for our online presence to reflect the helpful, inviting environment of our stores," said Ron Johnson, Chief Information and Supply Chain Officer at Gelson's. "With Instacart Storefront Pro, we'll be able to easily customize and manage our website and app, and offer timely campaigns for our customers—giving them the experience they expect and driving revenue for our business."
To learn more about Instacart's latest development, click here.
As Instacart continues to deploy unique strategies to shake up the retail sector, DMN will be here with the latest updates.
