Instacart is making its Caper Carts technology even more efficient. The company recently announced that it will integrate artificial intelligence (AI) into its Caper Carts to enhance rewards and savings, as well as gamified quests and aisle-aware advertising to boost customer engagement.
“Caper Carts are ushering in a new era at the grocery store—making shopping more delightful while delivering a seamless experience for customers,” said David McIntosh, Chief Connected Stores Officer at Instacart.
These new features let customers engage in interactive mini-games while shopping, making grocery trips more enjoyable. A recent survey found that 83 percent of consumers are ready for AI-powered savings.
But what are retail partners saying? Let’s dive in.
“As one of the first grocers to understand the value Caper Carts provide, we're excited to introduce gamified experiences and expand access to digital coupons,” shared Charlie McWeeney, Vice President of Technology, Digital and Retail at Wakefern Food Corp.
Location-based coupons will alert customers to nearby deals and the Caper Carts' indoor location capabilities enable personalized coupon alerts.
“Customers love watching their running total and clipping coupons directly on the cart—which is ultimately leading to larger basket sizes,” added Bob Hardester, Chief Information and Supply Chain Officer at Schnuck Markets.
The introduction of aisle-aware advertising further allows CPG brands to engage customers with targeted promotions as they shop, another way for companies to interact with the end consumer.
For more innovations at retail, stick with Deli Market News.
