Since its introduction in the grocery space, Instacart has been continuously upping its prowess to serve as an even more formidable retail ally. The company’s latest move comes in the form of an executive appointment, naming Tim Castelli to Vice President of Global Advertising Sales.
“I’ve been so impressed by the advertising business Instacart is building from the ground up in an industry that’s ripe for continued growth and innovation,” said Castelli. “The U.S. grocery industry is massive—a $1.1 trillion market—and Instacart has done a phenomenal job of marrying grocery’s deep roots in advertising with the evolving needs of customers. Instacart is a leader in connecting millions of consumers with beloved brands across more than a thousand retail banners in North America, directly at the point of purchase. I’m thrilled to be joining Instacart—we have a bright future ahead as we deliver one of the most compelling advertising platforms to brands of all sizes.”
Castelli will now be leading the company’s advertising team with a focus on developing and deepening its relationships with CPG brands and agencies.
Castelli joins the Instacart team from iHeartMedia, where he most recently held the title of Chief Revenue Officer for the media company’s Multi-Platform Group. Before working with iHeartMedia, he was a Senior Vice President of Sales for AOL and led advertising and partnership activities as the Technology Industry Director for Google.
As explained in a press release, Castelli also served as the publisher of Rolling Stone magazine, overseeing its advertising strategy, revenue generation, and integrated media program development.
“Tim is one of the most well-regarded advertising leaders in our industry, known for delivering value to partners,” said Chris Rogers, Chief Business Officer. “With more than 30 years of experience, Tim has deep expertise and a proven track record of innovating in traditional industries, creating high-impact advertising strategies, and leading large, effective sales teams. I am proud to welcome Tim and excited to have him step into this role. He brings the right mix of advertising and media expertise to take us to the next level as we grow our ads business and power the future of grocery with our partners.”
To read more about this strategic appointment, click here.
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