As hummus continues to climb the demand ladder, Sprouts Farmers Market is answering the call in an expanded partnership with Ithaca Hummus. Four of the company’s best-selling hummus varieties will be hitting the retailer's shelves nationwide in all 350 stores, bringing Ithaca’s U.S. store count to a total over 6,500.
"Sprouts Farmers Market is committed to offering consumers a curated assortment of better-for-you products, and we are honored to partner with them in service of that mission," Chris Kirby, Founder and CEO of Ithaca Hummus, commented. "We have positioned Ithaca Hummus to drive hummus toward a second surge of growth in the American diet as the plant-based trend continues to gain momentum. Our goal is to grow the category, and we do that by bringing lapsed users back to the shelf and trading up non-Ithaca users to our premium brand. We are grateful to Sprouts for believing in us and for giving us an opportunity to expand our distribution."
Among the varieties joining this expanded distribution move are Ithaca’s Dill, Classic, Lemon, and Beet hummus flavors, all available at $4.99 each.
As to its claim for superior flavor, Ithaca points to true delivery in a press release, attributing its success to using only clean ingredients and none of the industrial additives found in many other products in the category.
Delivering a promise in the form of its highly differentiated, ingredient-focused packaging and its "Taste hummus for the first time, even if it's your hundredth time” tagline, this is one company to continue to watch for. As we do, keep reading Deli Market News for all the latest.