A new leader has stepped into the ring for Jack Link’s Protein Snacks. The company made a recent announcement that Kevin McAdams, a food and beverage industry veteran, is now its President, North America.
"The Link family and company team members have built a tremendous legacy and brand, and I am honored to join the Jack Link's team as we set our sights on accelerating the company's growth plans," said McAdams. "I look forward to building on Jack Link's rich heritage for our customers, consumers, and team members. Not to mention, working, and running, with Sasquatch is pretty cool, too."
In this role, McAdams will report directly to CEO Troy Link. The company noted in a press release that he will have responsibility for its United States and Canadian businesses, in addition to oversight of the company's manufacturing and supply-chain operations in the United States, Brazil, and New Zealand.
"We are tremendously excited to have Kevin, a deeply experienced and values-based leader, join our company and help shape a strong future of growth for Jack Link's," said Link. "I am confident that he will play a pivotal role in upholding our core values and unique culture, strengthening our portfolio of brands, and competing and winning in our category and consumer segments. Kevin's role will entail leading these strategic initiatives across North America while also working to further develop and strengthen the company's total, global supply-chain."
McAdams offers a wealth of experience to the role, bringing with him nearly 25 years of leadership experience and a background of driving growth and developing talented teams. Prior to Jack Link's, McAdams served as President at Mizkan America, Schwan's Consumer Brands, and Pabst Brewing Company. He also held operating roles with Red Bull North America, The Coca-Cola Company, Frito-Lay North America, and The Earthgrains Company. McAdams earned his bachelor's degree from Iowa State University in Ames, Iowa, in 1993.
Congratulations to Kevin on this exciting next step in his career!