Armored Fresh, a leader in food technology and alternative dairy innovation, is launching JustAlt, a next-generation functional alternative food brand designed to provide smarter, healthier, and more accessible nutrition options.
With a focus on high-protein, low-sugar (sugar-free), and clean-label ingredients, JustAlt is redefining what it means to choose better-for-you alternative foods – without sacrificing taste or convenience. The first JustAlt product lineup features low-sugar (sugar-free) high-protein bars and spreads, offering functional, performance-driven nutrition that seamlessly fits into pre- and post-workout fueling and healthy snacking. With more innovations on the way, JustAlt is set to transform the way people experience alternative food.
JustAlt: Smarter Functional Nutrition for Every Lifestyle
JustAlt was created for people who want smarter nutrition without compromising on taste or convenience. Moving beyond traditional plant-based products, JustAlt introduces high-performance functional foods designed to support an active, health-conscious lifestyle.
“JustAlt isn’t about restrictive diets or niche markets – it’s about making better choices easier for everyone,” said Rudy Yoo, Founder & CEO of Armored Fresh, in a recent press release. “We focus on creating practical, great-tasting alternatives that help people stay at their best – whether they need a pre- or post-workout protein boost or a healthy snack throughout the day.”
Introducing the First JustAlt Product Lineup
JustAlt is more than just an alternative food brand – it’s the next evolution of smart, functional nutrition. By combining great taste, high performance, and convenience, JustAlt ensures that consumers can choose better-for-you alternatives without compromising on flavor or practicality. As Armored Fresh continues to lead innovation in alternative food, JustAlt will introduce even more high-protein, functional products designed
for modern eating habits.
Be among the first to experience JustAlt’s next-generation functional nutrition. Learn more at JustAlt.com.