From flavorful dips and dressings to delicious herbs and cheeses, Litehouse wields an expansive portfolio to help retailers elevate their specialty assortment. On the heels of a recent Best in Class win at the United States Championship Cheese Contest (USCCC), I recently spoke with Senior Brand Manager Kate Nees to explore the benefits of a standout offering.
What sets Litehouse’s Gorgonzola apart from others on the market?
“Litehouse's Gorgonzola stands out due to the meticulous craftsmanship and dedication of our employee-owners, from production to delivery. We age our Gorgonzola for 100 days, which enriches its award-winning flavor and texture. Furthermore, it's rBST-free, aligning with our commitment to natural and wholesome products. This dedication to quality is what earned us the Best in Class award and reflects the same excellence we offer to the market every day. When you choose Litehouse Gorgonzola, you’re choosing cheese crafted with precision, pride, and a promise of exceptional quality.”
How has Litehouse witnessed the category evolve in recent years? What trends currently impact purchasing habits, and how does Litehouse cater to these demands?
“The cheese category has experienced significant growth and diversification, with numerous brands entering the market. Despite the heightened competition, we've maintained a strong and loyal consumer base. Today's consumers seek versatile cheese products that suit various occasions—from family meals and recipes to BBQs and casual gatherings. Emphasizing this versatility is essential to standing out in a competitive market.
We're committed to understanding and responding to consumer trends, delivering products that excite and satisfy our customer base. These insights empower us to innovate our diverse portfolio, ensuring we meet a wide array of preferences and needs.”
What does winning the USCCC Best in Class award mean to Litehouse? How does this reflect the brand’s values and commitment to quality?
“Winning the USCCC Best in Class award is akin to receiving the highest honors at a prestigious event—a recognition of our unwavering commitment to excellence in cheesemaking. This award highlights our core values and steadfast promise to deliver superior quality in every product. At Litehouse, we take pride in crafting cheese that delights both judges and our loyal customers. Our dedicated employee-owners invest their expertise and passion into each batch, ensuring every wheel of cheese is exceptional. This accolade reinforces our leadership in the cheese industry and guarantees that when you choose Litehouse, you're experiencing the same quality that impressed the judges.”
As exemplified by its recent Best in Class award, Litehouse remains dedicated to continuous innovation and unveiling new flavor profiles to better serve consumers. Meeting evolving taste preferences with an innovative approach and high-quality products, the brand continues to exceed consumer expectations from dunking to dipping, drizzling, and everything in between.
For more insights on this beloved brand and more, keep a tab open to Deli Market News.
