Less than six months after diving into the vegan meat market with its Incogmeato line, Kellogg Company subsidiary MorningStar Farms is ready to expand its plant-based offerings to include pork alternatives.
“Our great-tasting, ready-to-cook Incogmeato lineup offers the most meat-like experience yet,” Sara Young, General Manager of Plant-Based Proteins at Kellogg Company, said, according to source VegNews.
The new “pork” products, Original Bratwurst and Italian Sausage, join the inaugural plant-based burger patties, chik’n nuggets, and chik’n tenders the company announced its soy-based line with last September.
“Our Burger Patties, Original Bratwurst, and Italian Sausage are the first of many new plant-based foods coming this year from Incogmeato so that people who are looking to sneak more plants on their plate can do so deliciously,” Young continued.
The burgers will launch in the refrigerated meat case of grocery stores, including Kroger, Meijer, Weis, and select Albertsons and Safeway locations in March, with a nationwide rollout to foodservice providers to follow, according to the news source. The release of the vegan chicken products, which will be sold frozen, have not yet been announced, but it will hopefully be before the latest additions to the lineup, which are slated to join the grocery aisle in June.
As this segment continues to carve a significant space for itself in the industry, Deli Market News will bring you the latest.