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Kellogg's Snack Sector Reaches Peak

Kellogg's Snack Sector Reaches Peak

Friday, August 2nd, 2019

Kellogg Company recently announced its 2019 Q2 results, which included details on a variety of Kellogg’s growth, improvements, and plans for investments. One of the key takeaways from the report was its snacks portfolio, reaching its highest sales growth since 2015.

Steve Cahillane, Chairman and CEO, Kellogg Company“Wholesome snacks, you'll recall, is a business we set out to transform this year following a declining trend. While sales were flat in Q2, they are up year-to-date and innovation is performing well,” stated Steve Cahillane, Chairman of the Board and Chief Executive Officer. “...We generated strong growth in our five biggest snacks brands, the brands we revitalized with increased investment last year, an innovation that is shaping up to be our biggest launch here in a long time.”

One of the key takeaways from the meeting was its snacks portfolio, which reached its highest sales growth since 2015

Kellogg's specifically highlighted Pringles as a key factor in its overall growth.

Amit Banati, Senior Vice President, CFO, Kellogg Company“Even more important for [Asia, Middle East, and Africa] (AMEA) in the quarter was our snacks growth led once again by sustained momentum and Pringles,” stated Amit Banati, Senior Vice President, Chief Financial Officer.

On the Go pack formats made up a major portion of the sales along with Pringles and RX.

“Collectively, they represent over 60 percent of our U.S. measured channel consumption for snacks, a figure that goes up to nearly 75 percent when we exclude our now divested cookies and fruit snacks categories. So clearly, we have our North America snacks business in very good shape,” continued Cahillane.

For more crucial updates in the snack world, keep reading Deli Market News.

Kellogg Company