Ketchup already maintains a strong hold on the condiments category, reigning as a top sauce accompaniment to a large variety of dishes. How does one elevate such a beloved offering on retail shelves? Make it spooky! Kraft Heinz Company is uplifting its Heinz® brand with an offering that is both a trick and treat: Heinz Tomato Blood Ketchup.
“Whether dripped on a dinner plate or used as a creepy accessory, Heinz has been helping people make memories for years, and this Halloween is no exception,” said Alyssa Cicero, Brand Manager, Communications, Heinz. “The limited-edition Heinz Tomato Blood Ketchup bottle features the iconic ketchup people know and love in a design even vampires can appreciate.”
Bringing a fun, seasonal flare to grocery store shelves, nationwide, Heinz Tomato Blood Ketchup features a thematic, limited-edition bottle filled with the famed Heinz Ketchup consumers already know and love. The return of this creative product comes just in time for retailers to ramp up their strategies surrounding Halloween.
To further tap into the spooky spirit, as noted in a press release, Heinz has enlisted the help of Toby, a vegetarian vampire influencer who gave up the traditional vampire lifestyle and chooses to eat something tastier instead. I’m sure you can guess what it is. With an informational PSA, Toby will be on a mission to convert as many of his fellow vampires to spare snacking on humans and indulge in Heinz Tomato Blood Ketchup.
“Being a vegetarian vampire and only eating Heinz Tomato Blood comes with a lot of misconceptions,” said Toby, the 280-year-old vegetarian vampire, influencer, and Tomato Blood activist. “I hope that by issuing a PSA, vampires nationwide will consider that humans can be more than just food and give friendship a chance while enjoying a tasty alternative.”
A vegetarian vampire and a beguiling take on a classic favorite are conjuring up all the spells you need to welcome the spirits of high seasonal sales. To find out more, click here.
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