With a brand presence as prominent as the Kraft Heinz Company, manufacturing can become logistically complicated. Aiming to streamline its supply chain worldwide, the supplier recently acquired sauce company Assan Foods from privately held Turkish conglomerate Kibar Holding.
“Assan Foods makes high-quality sauces and tomato products that we believe fit perfectly into our International Zone’s growth strategy focused on Taste Elevation, and expands our presence in a part of the world that holds tremendous long-term opportunity for our company and our brands,” said Rafa Oliveira, International Zone President at Kraft Heinz. “We’re excited to officially welcome Assan Foods employees to the Kraft Heinz table.”
Assan Foods, headquartered in Istanbul, is a rapidly growing business with local manufacturing facilities in Balikesir and Izmir, Turkey. According to a press release, Assan Foods has been a certified Kraft Heinz production partner since 2019 and allows Kraft to further build its retail and foodservice businesses across Europe, the Middle East, and Africa.
The acquired company was established in Balikesir in 1998 as a Kibar Holding investment in the food sector and evolved into one of the top producers in the region. Assan Foods manufactures and sells a wide range of products, including tomato paste, ketchup, mayonnaise, and pasta and meat sauces. Its products are sold under brands such as Colorado, Kingtom, and Oba, as well as private label.
The proposed deal was first announced on June 11, 2021, and was quickly finalized last month.
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