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Kraft Heinz Launches New Snack Co-Developed with UFC Performance Institute®

Kraft Heinz Launches New Snack Co-Developed with UFC Performance Institute®


PITTSBURGH, PA & CHICAGO, IL
Wednesday, October 2nd, 2019

For those that are active and looking to stay energized while also meeting their macros, protein is already a staple in their diet. Kraft Heinz understands that necessity. The company has teamed up with UFC® to bring a protein-rich snack, targeted at active consumers looking to fuel their workouts with a co-branded snack dubbed P3 Portable Protein Pack®.

Ann Wasko, Senior Associate Brand Manager, P3“We know not all snacks are the same, and when people are looking to get things done, they turn to protein,” said Ann Wasko, Senior Associate Brand Manager, P3. “With our newest P3 pack, we’re excited to give our consumers a high-protein snack designed just for them with our partners at UFC.”

According to the press release, P3 offers a first-of-its-kind snack that packs a one-two-three combo, hitting carbs, protein, and fats. The snack was co-developed with nutritionists from the UFC Performance Institute® and uses a 2-to-1 ratio of carbohydrates to protein for a better way to fuel workouts. It is also the “Official Protein Snack” of UFC.

Tracey Bleczinski, Senior Vice President, Global Consumer Products, UFC“The new co-branded UFC Performance Institute P3 protein snack developed in conjunction with our nutritional experts at the UFC Performance Institute is a natural extension of both brands and an innovative way to cross-market to UFC fans and health enthusiasts,” said Tracey Bleczinski, UFC Senior Vice President, Global Consumer Products. “We are thrilled to extend the existing partnership to include this newly developed licensed product.”

P3 Portable Protein Pack contains 11 grams of protein and 25 grams of carbohydrates.

I may not be MMA status, but even my kickboxing routine leaves me quite famished. So grab your gear and tune your favorite playlist because each pack contains 11 grams of protein and 25 grams of carbohydrates. Athletes and fans alike can rejoice and be rest assured with ingredients such as rotisserie-seasoned chicken, pretzels, mozzarella cheese, and dried cranberries.

Clint Wattenberg, Director of Performance Nutrition, UFC Performance Insitute“The 2-to-1 carb to protein ratio is designed to help fuel a great workout for anyone on the go,” said Clint Wattenberg, UFC Performance Institute, Director of Performance Nutrition. “With this specific balance of nutrients, the protein portion helps support muscle tissue repair and metabolic health, while the carbohydrates help actively fuel the physical activity.”

The newest P3 snack will be available at retailers nationwide. For more innovative collaborations, keep reading Deli Market News.

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