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Lactalis Canada Recognized as One of Top 10 Most Trusted Brands in Canada

Lactalis Canada Recognized as One of Top 10 Most Trusted Brands in Canada


ETOBICOKE, ONTARIO, CANADA
Friday, May 14th, 2021

Consumer loyalty and purchase considerations have witnessed a sizable shift as of late in the Canadian market. In the seventh iteration of the Gustavson Brand Trust Index (GBTI) study, it was found that consumers’ trust in brands is linked to authenticity. Previously trusted big-name brands had dropped in the rankings as consumers felt that the companies’ values no longer aligned with their own while Lactalis Canada ranked #1 in the Dairy Products and Alternatives category and #10 Most Trusted Brand in Canada.

Mark Taylor, President and Chief Executive Officer, Lactalis Canada“It is an incredible honor for Lactalis Canada to be recognized as one of Canada’s most trusted brands—ranking first in the Dairy Products and Alternatives category and amongst the top ten most trusted brands in the country—in the Peter B. Gustavson School of Business, University of Victoria, Brand Trust Index,” said Mark Taylor, Lactalis Canada President and CEO. “This recognition speaks to our commitment to our customers and consumers and the exceptional work of our entire team who consistently aim high to deliver on our core purpose of enriching and nurturing the lives of Canadians.”

Evaluated against 400 of the country’s most well-known and established brands, the consumer trust study ranked Lactalis Canada as a highly regarded company. According to GBTI’s release, Canadian consumers have shown an acute awareness over the past year of whether a brand is truly compassionate in its activities, or whether its acts of compassion are opportunistic, and this distinction is reflected in the findings.

Lactalis Canada ranked #1 in the Dairy Products and Alternatives category and #10 Most Trusted Brand in Canada in the Gustavson Brand Index Trust study

Other key findings the GBTI found included:

  • Younger consumers are less trusting than older consumers
  • Trust in media is at an all-time low
  • Trust in Canadian telecom companies is on the rise

For more information on this study, click here. For the full 2021 Gustavson Brand Trust Index click here.

Congratulations to Lactalis on this amazing achievement! Stay up to date on the industry’s latest as we continue to report.

Lactalis
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