Consumer loyalty and purchase considerations have witnessed a sizable shift as of late in the Canadian market. In the seventh iteration of the Gustavson Brand Trust Index (GBTI) study, it was found that consumers’ trust in brands is linked to authenticity. Previously trusted big-name brands had dropped in the rankings as consumers felt that the companies’ values no longer aligned with their own while Lactalis Canada ranked #1 in the Dairy Products and Alternatives category and #10 Most Trusted Brand in Canada.
“It is an incredible honor for Lactalis Canada to be recognized as one of Canada’s most trusted brands—ranking first in the Dairy Products and Alternatives category and amongst the top ten most trusted brands in the country—in the Peter B. Gustavson School of Business, University of Victoria, Brand Trust Index,” said Mark Taylor, Lactalis Canada President and CEO. “This recognition speaks to our commitment to our customers and consumers and the exceptional work of our entire team who consistently aim high to deliver on our core purpose of enriching and nurturing the lives of Canadians.”
Evaluated against 400 of the country’s most well-known and established brands, the consumer trust study ranked Lactalis Canada as a highly regarded company. According to GBTI’s release, Canadian consumers have shown an acute awareness over the past year of whether a brand is truly compassionate in its activities, or whether its acts of compassion are opportunistic, and this distinction is reflected in the findings.
Other key findings the GBTI found included:
Congratulations to Lactalis on this amazing achievement! Stay up to date on the industry’s latest as we continue to report.