Lightlife Foods Launches New Plant-Based Meat Products

Another contender has stepped into the plant-based ring. Lightlife Foods announced recently that the Lightlife® Burger and Lightlife Ground, its new plant-based meat products, will be available in the meat aisle at thousands of stores across North America, including Acme, Albertsons, Haggen, Jewel, Pavilions, Safeway, Vons, Wegmans, and, in the natural channel, Fresh Thyme, Moms, New Seasons, PCC, and Sprouts. Other U.S. retailers will begin carrying the new Lightlife products throughout the summer, including Whole Foods in July. In Canada, these items will be on shelf in over 3,400 stores, including Federated Coop, Loblaws, Longo’s, Metro, Save-On-Foods, and Sobeys.

“This launch is a very exciting time for the business and the brand,” said Dan Curtin, President of Greenleaf Foods, the parent company of Lightlife. “We’ve said it before: We didn’t join the plant-based category overnight—we’ve long been pioneering the industry. With this in mind, it’s wonderful to be able to see years of expertise, innovation, and passion come to fruition when this groundbreaking product hits shelves this month.”

According to a press release, the Lightlife Burger is part of a new pea protein-based product line that also includes Lightlife Ground, Lightlife Bratwurst Sausage, and Lightlife Italian Sausage. The Lightlife Bratwurst Sausage and Lightlife Italian Sausage will begin hitting shelves in May at select retailers—just in time for the key summer grilling season.

• Lightlife Plant-Based Burger: The Lightlife Burger packs 20g of plant-based protein per serving, with fewer, more familiar ingredients and less saturated fat than products currently on the market
• Lightlife Plant-Based Bratwurst Sausage: With the balanced combination of herbs and spices traditionally found in a bratwurst, the Lightlife Bratwurst Sausage delivers the complex taste and texture of a traditional brat
• Lightlife Plant-Based Italian Sausage: With the juicy, meaty texture of a traditional pork sausage, Lightlife Italian Sausage sizzles on a grill or in a pan and is versatile enough to shine in a range of recipes
• Lightlife Plant-Based Ground: With the same great taste and juicy texture as traditional ground beef, the Lightlife Ground is made to be a flexible fridge staple that can be used in every ground meat dish, from lasagna to tacos to chili.

The new line offers the taste, texture, aroma, and appearance of traditional meat, but is made of plants. Free from GMOs, gluten, soy, and artificial flavors, Lightlife’s new products appeal to consumers at all points on the plant-based journey, whether a consumer is simply seeking to reduce their meat consumption or is already a committed vegetarian or vegan.

For the latest in the plant-based meat takeover, keep reading us here at Deli Market News.