Ranch dressing is a must-have for any table, especially as fan-favorite Litehouse® products continue to climb in popularity. As tailgating season approaches, the dressing provider is keeping the spirit up as it launches its LITEHOUSE IN THE HOUSE campaign.
“Football viewership is increasing this season, and fans are looking for ways to elevate their go-to tailgate foods for game day,” Paul Hemingway, Vice President of Marketing and Communications, said, citing NFL Media. “Our LITEHOUSE IN THE HOUSE Tailgate campaign offers multiple ways of creating an unforgettable tailgating experience, from our delicious dressing and dips to exciting contests tied to the action on the field.”
The LITEHOUSE IN THE HOUSE campaign has yielded exceptional results, including record sales market share this year, noted the release.
The campaign gives Litehouse enthusiasts a slew of ranch dressing-forward prizes to win all season long, including A Ranch Cave Sweepstakes and “Take it to the House” Instant Wins.
Running now until the Big Game in February 2024, the campaign also features a variety of social media, digital marketing, and shopper marketing tactics:
From Litehouse Homestyle Ranch and Chunky Blue Cheese Dressing to Jalapeño Ranch and Dill Ranch, Litehouse dressings and dips are made with no high fructose corn syrup, artificial colors, flavors, or preservatives. Click here to learn more about the products and events.
Keep an eye out for more winning strategies as DMN reports.