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Litehouse® Launches  LITEHOUSE IN THE HOUSE  Campaign; Paul Hemingway Comments

Litehouse® Launches "LITEHOUSE IN THE HOUSE" Campaign; Paul Hemingway Comments


SANDPOINT, ID
Friday, November 3rd, 2023

Ranch dressing is a must-have for any table, especially as fan-favorite Litehouse® products continue to climb in popularity. As tailgating season approaches, the dressing provider is keeping the spirit up as it launches its LITEHOUSE IN THE HOUSE campaign.

Paul Hemingway, Vice President of Marketing and Communications, Litehouse®“Football viewership is increasing this season, and fans are looking for ways to elevate their go-to tailgate foods for game day,” Paul Hemingway, Vice President of Marketing and Communications, said, citing NFL Media. “Our LITEHOUSE IN THE HOUSE Tailgate campaign offers multiple ways of creating an unforgettable tailgating experience, from our delicious dressing and dips to exciting contests tied to the action on the field.”

The LITEHOUSE IN THE HOUSE campaign has yielded exceptional results, including record sales market share this year, noted the release.

The campaign gives Litehouse enthusiasts a slew of ranch dressing-forward prizes to win all season long, including A Ranch Cave Sweepstakes and “Take it to the House” Instant Wins.

The LITEHOUSE IN THE HOUSE campaign offers multiple ways to create an unforgettable tailgating experience, from delicious Litehouse® dressing and dips to exciting contests tied to the action on the field

Running now until the Big Game in February 2024, the campaign also features a variety of social media, digital marketing, and shopper marketing tactics:

  • Tailgate-themed labels on Litehouse Homestyle Ranch 20 oz bottles
  • A suite of ad spots that will launch on Connected-TV in Seattle, Washington; Denver, Colorado; and Atlanta, Georgia
  • Select discounts, coupons, and rebates on Litehouse dressings, including coupons on Ibotta and Instacart and additional digital coupons at select retailers

From Litehouse Homestyle Ranch and Chunky Blue Cheese Dressing to Jalapeño Ranch and Dill Ranch, Litehouse dressings and dips are made with no high fructose corn syrup, artificial colors, flavors, or preservatives. Click here to learn more about the products and events.

Keep an eye out for more winning strategies as DMN reports.

Litehouse®