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Litehouse® Rolls Out Marketing Campaign for Summer Salads; Paul Hemingway Comments

Litehouse® Rolls Out Marketing Campaign for Summer Salads; Paul Hemingway Comments

Tuesday, May 16th, 2023

Bust out the salads and delicious dressings! Litehouse® is celebrating the summer season—and National Salad Month— with the introduction of its newest Summertime Saladtime campaign.

Paul Hemingway, Vice President of Marketing and Communications, Litehouse“From late spring through summer, consumers often seek out lighter meals, which naturally leads to an increase in salad consumption,” said Paul Hemingway, Vice President of Marketing and Communications. “The LITEHOUSE IN THE HOUSE Summertime Saladtime campaign celebrates the versatility of Litehouse products and brings back ‘The Ranch Guy’ to showcase how a little ‘drizzly drizzly’ of Litehouse dressing can elevate any summer get together.”

The Summertime Saladtime promotion features an array of Litehouse dressings and dips, including the brand’s popular Homestyle Ranch, Coleslaw, and Italian flavors as well as the new 20 oz Creamy Italian flavor.

Running now through mid-July, the campaign features a mix of social media, digital marketing, and shopper marketing tactics that bring the creative to life online and in-store, a press release explained. Some of these creative efforts to boost brand awareness include:

  • A “Salad Summer School” curriculum of weekly cooking classes hosted on the company's Instagram page @LitehouseFoods
  • An integrated marketing plan including a suite of new ad spots that will launch on Connected-TV and a dedicated campaign landing page featuring delicious summer salad recipes and more

The creative campaign builds on the brand’s LITEHOUSE IN THE HOUSE campaign, which spotlights “The Ranch Guy,” America’s most enthusiastic ranch dressing superfan. Expanding on this concept, the Summertime Saladtime ad spots feature The Ranch Guy along with his family and friends as they enjoy ranch and other Litehouse dressings.

Click here to read more about the campaign.

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