Two beloved brands are uniting to bring a flavorful, restaurant-quality experience to the homes of consumers—and the result is an alluring lineup of salad dressings. Litehouse recently announced a partnership with California Pizza Kitchen (CPK), utilizing the foodservice operator’s popular brand to release a strategic new retail line in the United States inspired by the salads found on the company’s in-restaurant menu.
“The Litehouse name is synonymous with best-in-class flavors and product innovations in the dressings and dips categories, just as CPK is in the restaurant category, making this partnership a perfect match,” said Kelly Prior, Chief Executive Officer of Litehouse. “Our category expertise, culinary excellence, and manufacturing capabilities allow us to bring innovative new products to market on an efficient timeline, and we are thrilled to partner with CPK to bring its beloved restaurant dressing recipes to life at retail.”
The salad dressing launch is scheduled for early 2023 and will feature a range of new flavor varieties, tapping into CPK’s distinguished reputation for fresh ingredients, creativity, and unexpected flavor combinations, a press release noted. Following the launch, CPK-branded salad dressings will be available in the salad dressing aisle at grocery retailers nationwide.
As explained in the release, CPK and Litehouse recognize that restaurant brands bring immediate consumer familiarity, trust, and innovation credentials to retail categories, and this alliance allows Litehouse to continue its expansion into different sections of the grocery store, including center store, and bolster its standing as a provider of refrigerated salad dressings, dips, sauces, cheese, and other innovative consumer packaged goods.
“Our guests tell us they want more of their favorite CPK items available to bring to their at-home meal experiences,” said Jim Hyatt, Chief Executive Officer and President of CPK. “Our chefs make everything in-house from scratch daily, including our delicious salad dressings. Because we hold ourselves to the highest standards in quality and taste, it was important that our partner share the same exacting standards, and Litehouse is that perfect partner. We are proud to collaborate with a like-minded company to bring CPK dressings to the grocery store shelves for all the fans across the country who crave more than just our pizza.”
As more new products prepare to make their way to store shelves, stay in the know with Deli Market News.
