Veroni - Italian Charcuterie since 1925
Taste the Extraordinary
Litehouse's Heidi Wieber Discusses Back-to-School Merchandising

Litehouse's Heidi Wieber Discusses Back-to-School Merchandising


SANDPOINT, ID
Thursday, August 11th, 2022

Class is in session! The 2022–2023 school year is ready to kick off, and kids and parents alike are excitedly making their way to retail for all their back-to-school needs. Snacking options in the fresh department are aplenty, and accompaniments like Litehouse dips and dressings will certainly be making their way into the shopping cart.

Heidi Wieber, Brand Manager, LitehouseFor families, especially during extra-busy time periods like back-to-school season, it’s all about convenience. Litehouse Homestyle Ranch is one of our most popular flavors across the entire product line, and it’s available in a variety of sizes and formats,” said Heidi Wieber, Brand Manager. “Our thick and creamy Litehouse Dips & Spreads are another great product for this time of year. Industry data shows that consumers are snacking more frequently throughout the day. With five delicious flavors, from Avocado Ranch to Dilly Dip, the dips and spreads enhance everyday meals and snacks, and are a great flavor-forward addition to sandwiches and wraps.”

As Heidi told me, Homestyle Ranch 20 oz Family Size Dressing & Dip is Litehouse’s top-selling product in the Value RSD category. Families love the convenience of the squeeze bottle, making it a go-to for lunchboxes, snacking, dinners, and more. Litehouse Homestyle Ranch Dressing & Dip is also available in a convenient 1.5 oz single-serve cup, perfect for lunchboxes or after-school snacks.

Litehouse Homestyle Ranch is one of the supplier's most popular flavors across the entire product line, and it’s available in a variety of sizes and formats

In addition, the Litehouse Caramel Dip—an excellent pairing option with sliced fruit—is available in a popular 16 oz tub and 2 oz single-serve cups, which are a great solution for lunches and snacks.

“Shoppers are looking for easy and convenient solutions for every occasion, and back-to-school season is no exception. Merchandising Litehouse Caramel Dip snack packs adjacent to pre-sliced apples and other fruit in the produce department, or Litehouse Homestyle Ranch snack packs with pre-cut veggies, creates an all-in-one destination for snack shopping,” Heidi explained.

The Litehouse Caramel Dip—an excellent pairing option with sliced fruit—is available in a popular 16 oz tub and 2 oz single-serve cups

For easy mealtime solutions, Litehouse also suggests merchandising the 20 oz Family Size Dressing & Dip on a refrigerated endcap with bagged salad and pizza. Ultimately, savvy merchandising strategies align with consumer demand and market trends, so it’s important to think about what customers may be shopping for and how you can make the product an easy purchase decision.

At Litehouse, we’re continuously working hard to master the art of crafting delicious, quality products that taste great and add goodness to every occasion,” Heidi added. “Our dressings, dips, and spreads come in a variety of flavors, from classic and beloved Homestyle Ranch and tangy Honey Mustard Dressing & Dip to zesty Southwest Ranch and creamy Spinach Parmesan Dip & Spread. Plus, these products are made without artificial colors, flavors, or preservatives.”

Litehouse's thick and creamy Dips & Spreads are another great product for this time of year

As a result of sustained demand for larger sized dressing bottles, Litehouse is continuing to innovate in the value category. The company will soon be launching two delicious dressing flavors in the 20 oz Family Size format to bring consumers even more convenience and flavor.

For more merchandising tips as classrooms open back up, stick with us at DMN.

Litehouse