As someone who enjoys the convenience of fast food from time to time, plant-based availability can be the difference between me opening my wallet or putting it away. Popeyes® Louisiana Kitchen is one of the latest fast food chains to embrace plant-based, teaming up with LIVEKINDLY Collective to launch the restaurant’s first plant-based entrée: the Creole Red Bean Sandwich.
“We are extremely proud of this product and the partnership which was a true collaboration between both teams,” Karin Rotem, Chief Scientific Officer at LIVEKINDLY Collective, commented. “Our R&D team has developed an outstanding, innovative, premium item that is delicious and offers the authentic Cajun flavor that Popeyes is known for across the world.”
For this exclusive launch, LIVEKINDLY Collective’s Innovation Team worked in close partnership with Peter Genna, Popeyes’ Global Culinary Innovation Chef. According to a press release, taking the original recipe from ideation to delivery took a couple of months of close collaboration.
The Creole Red Bean Sandwich features a 100 percent plant-based patty made with Popeyes’ iconic red beans and bold Cajun spices such as onions, garlic, peppers, and battered and breaded using a vegan version of Popeyes’ signature buttermilk coating system. The patty is certified Halal and registered with the Vegan Society and is served fresh on a buttery, toasted vegan brioche bun with the signature Red Creole sauce, sweet pickled red onion, baby gem lettuce, and a thick slice of ripe beefsteak tomato.
“From the first bite we were convinced this sandwich would be a new star on the menu for all our consumers,” said Genna. “It was developed to be Popeyes’ gold standard vegan offering, but I also developed it for all our customers to enjoy, as it complements our other menu offerings and brand heritage extremely well. Made with only the finest ingredients and Popeyes signature bold seasonings and spices, we can’t wait for our customers to taste it in the U.K. and look forward to bringing this delicious sandwich to other markets around the world.”
This partnership coincided with the restaurant chain opening in London, United Kingdom, on November 20. Popeyes’ intent is to now offer the new plant-based item as the gold standard offering for its franchisees worldwide, with India launching next.
Do I smell a trip to Popeyes in my future? If the Creole Red Bean Sandwich is on the menu, you can bet I’ll have my wallet ready.