Halloween is my favorite holiday. As companies create more innovative products each year, reporting on the goodies that satisfy the trick-or-treater in all of us only becomes more fun. I turned to Marin French Cheese Co. first as its Petite Boo is a quintessential addition to every Halloween-themed board this year.
“October is all about Petite Boo! Our seasonal Petite Boo Brie is a limited-release cheese available exclusively in the fall,” shared Bonnie Kaufman, Brand Manager. “This fun and festive, small-format cheese is a triple crème brie in a Halloween costume, with a striking orange and black paste hiding beneath a bloomy white rind. Whether it's paired with pretzels, popcorn, or dark chocolate, this cheese adds the perfect touch of sophistication and fun to any Halloween assortment.”
If your merchandising mind isn’t already atwitter, Marin French Cheese already has fun recipes to consider.
For example, due to Petite Boo’s striking orange paste, it’s perfect for crafting a baked brie recipe with a hidden surprise. Plus, cross-merchandising opportunities abound with puff pastry, pepper jelly or pumpkin butter, and fresh fruit!
Marin French offers its retail partners an amazing educational component to keep category sales strong and consumer interest high.
“We received a wonderful response to our Petite Boo Digital Toolkit, and based on the feedback, we are working to create similar asset bundles for holiday items like Brie en Croute, Prospector, Golden Gate, and Petite Supreme,” Bonnie noted. “There are so many fun ways to take advantage of the ever-growing consumer interest in Halloween,” Bonnie added. “Petite Boo gives retailers the opportunity to highlight items you wouldn’t normally pair with specialty cheese. For example, popcorn, pretzels, chocolate, or even candy corn!”
As someone who adores candy corn and cheese equally, it’s high time they stand in flavor solidarity together!
For more seasonal updates like this, keep checking back in with Deli Market News.
